IRI and 7-Eleven Partner for Suppliers
The newly rebranded Information Resources, Inc. (IRI), in partnership with 7-Eleven Inc. announces the launch of 7-Exchange Next Generation solution. This new solution will help ensure 7-Eleven and subscribing manufacturer partners work from a “single version of the truth” for such things as identical basket-level transaction data, promotion optimization, trip-mission segments, store segmentation, same store and time-of-day information. This approach will facilitate collaboration and accelerate return on investment for joint activities.
Jim Hendrickson, 7-Eleven’s manager of market research and consumer insights, says, “The 7-Exchange Next Generation solution and its brand-affinity insights provide the detailed data manufacturers and 7-Eleven need to more effectively identify product assortment and merchandising opportunities, design more effective promotional strategies, and identify high- value, cross-merchandising opportunities. This unprecedented access to precise basket-level data gives our manufacturer partners the improved insights they need to thrive at 7-Eleven.”
With 7-Exchange Next Generation, 7-Eleven now shares basket-level transaction data with its partners through this program to accelerate innovative and more customer-focused products and merchandising approaches. The 7-Exchange Next Generation solution will include standardized category management workflows to encourage stronger alignment between all of 7-Eleven’s external manufacturer-partner activities and internal category management processes, including analysis, execution and measurement of key category sales information.
In related news, SymphonyIRI Group, Inc. announced that it is embracing its founding name of Information Resources, Inc. and rebranding as IRI. Andrew Appel, IRI’s president and chief executive officer, announced the new branding during the opening day of the company’s 2013 Summit conference, held at the Wynn Las Vegas.
The embrace of the IRI brand is underscored by a business strategy and mission to deliver growth for clients across the globe by pinpointing what matters and illuminating how it can impact their businesses.
“IRI has a rich heritage of innovation and going beyond the data, leveraging advanced analytics and enabling technologies to help our clients excel and win,” said Appel. “We have the leadership, the people, the unique assets and the distinctive capabilities to deliver on our new strategy and make a real difference for clients. We’re taking the best of what we’ve been boldly forward.”
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