Skip to main content

Consumer Analytics

  • IBM Acquires Xtify

    The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

  • Capgemini Addresses Digital Shopper Demand

    A jointly developed solution from Capgemini and Oracle aims to enhance companies customer experience initiatives improving shopper interaction, loyalty and margins.

  • Don't Stress Over Big Data; Master What You've Got

    With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

  • Georgia-Pacific Cuts Through Shelf Noise

    To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.

  • Best Face Forward

    Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.

  • The Creative Spirit

    While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.

  • Elmer's Products is Open to Ideas

    Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.

  • Avon Reinvents Mascara

    Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.
X
This ad will auto-close in 10 seconds