Augmented Reality

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions.

Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.