Tip of the Spear Technology: NexTech AR

NexTech AR Solutions' platform allows small and large e-commerce websites to integrate AR into their shopping experiences with just a few lines of embedded code, superimposing 3D objects onto various backgrounds to enhance shopper interaction and assist the decision-making process.

With a web-enabled AR solution, NexTech has eliminated the technology’s biggest existing friction point: the need to download an app to experience it. The platform is currently in beta test.

The company has already struck deals to integrate its technology into the platforms of e-commerce solution providers Shopify, Magento and WordPress.