The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
