Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.
General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.
Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter.
2014 was an exciting year in retail. Consumers are back, new technologies are blossoming, and omnichannel content curation is a top priority. Here are the Top 5 areas to watch in 2015.
The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.
New this year, CGT's readers rank the top five technology companies that provide software, hardware and/or services for managing "mobility" for both internal and external communications.
