Tip of the Spear Technology: Ten Tools of EngagementCGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit. CMO of the Year: 2018 FinalistsA quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers. L’Oreal Teams with Facebook on AR Initiative The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March. Tip of the Spear Technology: Realfiction Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction. CMO of the Year Profile: Marie Gulin-Merle When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader. Report: Tech Will Drive Future Category Management A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process. Tip of the Spear Technology: Augment Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment. Sponsored How Will AI Bots Change the Way We Buy Consumer Products? I Shop, You Buy? Consumer-facing companies need to adapt to a world in which buying and shopping will become very different activities. Tip of the Spear Technology: Spacee Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee. Eight O’Clock Coffee Debuts Augmented Reality Game "The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries. First Previous 11 12 13 14 15 Next Last
