Quotient Launches Data-Powered Audience SolutionQuotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales. Roadmap to Revenue Growth Management ExcellenceOverhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take. Putting More ‘Intelligence’ into Trade Promotion AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time. Readers’ Choice Survey 2019: Trade Promotion Management The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization. Readers’ Choice Survey 2019: Editors' Picks A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry. Blacksmith Applications Acquires T-Pro Solutions The deal unites two leading solution providers for trade promotion management and optimization. SymphonyAI Taps Hornyak to Lead New CPG Business Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools. Catalina Debuts Multi-Touch Attribution Solution Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level. Industry Share Group: Revenue Growth Management In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges. Sponsored TPM Study 2018: Becoming a Modern, Faster Organization Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy. First Previous 7 8 9 10 11 Next Last
