Trade Promotion Optimization

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

While the call for transformation is loud and clear, the process is still going slowly.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.