Trade Promotion Optimization

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

While the call for transformation is loud and clear, the process is still going slowly.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.