Trade Promotion Optimization

Consumer goods organizations can no longer be effective operating in strong functional silos.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Is cognitive computing the key to the future?

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry.

Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.

Without true management, is trade promotion management dead?