Snyder’s-Lance Taps into TPO Solution
Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.
Mike Downey, VP of Strategic Planning and Commercialization at Snyder’s-Lance, said, “As we continue to expand our trade promotion optimization capabilities, T-Pro has become a core component of our work. T-Pro provides us with a deeper level of visibility to our promotional events which allows us to make better investment decisions for both our retail partners and for our customer teams. The T-Pro team has been a great partner in getting our organization up and running and we look forward to working with them to accelerate our capability.”
The solution is expected to provide a single promotion and pricing intelligence center that will generate accurate baselines to evaluate post-promotion results in real time. In addition, it provides a planning solution to generate an optimal business plan for Snyder-Lance’s retail trading partners. The insights gained from these capabilities will help to open the door to positive category impact and mutually beneficial results. Furthermore, this initiative aligns with Snyder’s-Lance’s published corporate objectives of improving trade spend productivity and effectiveness.