Trade Promotion Management

Future success at retail will require brands to “unlearn” some traditional TPM practices.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Clorox CIO Manjit Singh tops this year's crop of winning executives and companies, which were announced this week at CGT's inaugural League of Leaders event.

Everyone knows what must be done. Now, they just have to do it.

Data sets require new skills and processes.

Is cognitive computing the key to the future?