Inmar Acquires Reach-Influence

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales. The acquisition builds on a five-year partnership between the companies to deliver tools, technology and related services for independent grocers to serve consumers everywhere they shop. “Combined, we will accelerate growth and innovation in the collective grocery market,” Reach-Influence CEO Eric Green said in a media release.