Trade Promotion Management

Without true management, is trade promotion management dead?

CGT's new membership initiative unites industry trailblazers to better understand the needs of a rapidly changing marketplace

Nielsen expanded its everyday analytics suite of tools with the global launch of RMO Sales Planner.

Recognizing the people behind the tools that bring insights to the organization.

CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.

Shopper data pro Ron Lunde joins Oracle's Michael Forhez to examine the data challenges currently facing consumer goods companies.

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.