Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.
The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.
