Nielsen Launches RMO Sales Planner

Nielsen expanded its everyday analytics suite of tools with the global launch of RMO Sales Planner. The platform enables fast-moving consumer goods companies to accelerate trade optimization results by bridging the gap between price and promotion strategies at the national level and the annual plans executed by account teams at a local retailer level. Nielsen’s store-level models power the RMO Sales Planner and allow for account teams to easily understand how nationally set guidelines will impact their retailers and how to create more relevant and precise plans.