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Trade Promotion Management

  • A Clear View

    Car care products company Sonax polishes up performance

  • Harry & David Tends To Marketing Capabilities

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • Stiefel Labs Tests Data Integration

    Stiefel Laboratories has been a family-owned company since 1847 and began producing and selling soaps containing medicinal active ingredients for the treatment of skin problems.

  • The Beauty of Data

    SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

  • Opening the Blinds

    Levolor uses analytics tool to make strategic decisions, gain insight into growth opportunities

  • Harry & David Tends to Marketing Needs

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • Magic Johnson Tops 'Athlete Business' Endorsement Survey

    NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

  • Nestle FoodServices Improves Activity Planning

    Nestle FoodServices North America selects IRM Corporation for activity planning, execution and analytics.
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