Nestle FoodServices Improves Activity Planning
Nestle FoodServices North America selects IRM Corporation for activity planning, execution and analytics. The company is using the IRM Ntellinet Suite to combine demographic market data with company sale's information to identify logical operator targets. The software also minimizes the need for duplicate data entry by brokers into proprietary call reporting systems. "IRM is on the leading edge of combining demographic market data with a company's sales information to identify the most logical operator targets," says Bob Elliott, vice president, sales for Nestle FoodServices North America. "By utilizing IRM's Sales Discovery System and its industry expertise, we can convert this data into meaningful market knowledge and action. Additionally, we will assist our brokers by minimizing the need for duplicate data entry into a proprietary call reporting system."