Trade Promotion Management

Bumble Bee Foods Deploys Demand Side Management
With recent acquisitions, Bumble Bee Foods LLC's business has grown significantly in North America, providing the organization an opportunity to simplify business processes and to better align sales and marketing.
LeapFrog Appoints Product and Marketing Executive
LeapFrog Enterprises Inc. appoints Nancy MacIntyre to the position of executive vice president of product, innovation and marketing.

Deloitte and Zilliant Form Price Management Alliance

Zilliant, a provider of price optimization and management software, and Deloitte Consulting LLP, a professional services firms, form a strategic alliance to provide total price management software and services.
webMethods Brings Real-Time Process Monitoring to SAP Apps

webMethods Inc., a business integration and optimization software company, today introduced webMethods Optimize for SAP, a new business activity monitoring solution for Order-to-Cash and other SAP processes.
Heineken USA Names Central Region General Manager

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007.
Top 5: Enterprise Resource Planning

In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies.
Pepsi Maximizes Marketing ROI

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.
S&OP In Five Steps

Building a strong cross-functional S&OP process in the consumer products market
Top 10: Trade Promotion Management

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.
Looking Ahead

By the time you read this, academy award nominations have been announced or the announcement is only a few days away.

Bumble Bee Foods Deploys Demand Side Management

LeapFrog Appoints Product and Marketing Executive

Deloitte and Zilliant Form Price Management Alliance

webMethods Brings Real-Time Process Monitoring to SAP Apps

Heineken USA Names Central Region General Manager

Top 5: Enterprise Resource Planning

Pepsi Maximizes Marketing ROI

S&OP In Five Steps

Top 10: Trade Promotion Management

Looking Ahead