Trade Promotion Management

While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category.

SAP shares its perspective on the consumer goods market

In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.

Building a strong cross-functional S&OP process in the consumer products market

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

By the time you read this, academy award nominations have been announced or the announcement is only a few days away.

For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.