Trade Promotion Management

McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB.

Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services

While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category.

SAP shares its perspective on the consumer goods market

The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards.

As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events.

Integrated sales management gives Organic Valley an edge in organics market