Trade Promotion Management

You don't have an enormous budget because you are not quite a billion dollar company, but you need to spend money to become one.

As our fall events approach, CGT is excited to begin our annual awards process.

A court-ordered stay prevents private-label manufacturer Perrigo from rolling out a store brand version of Prilosec OTC, allowing Procter & Gamble two more years to exclusively market its antacid beyond the period initially set by the Food and Drug Administration, reported Advertising Age earlier this week.

Oracle is expanding its supply chain planning applications with the acquisition of Demantra, a demand management provider.

The key to becoming demand-driven

Procter & Gamble (P&G) leverages Vendor Managed Technologies' (VMT) Velocity Solution Suite to improve in-stock positions and optimize the amount of inventory held by retailers.

How to increase the value gleaned from a TPM deployment

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.