Sales & Marketing Summit 2006Building profitable brands and partnerships; agenda provides wide-range expertise Oracle Adds Demantra to Demand Planning Mix Oracle is expanding its supply chain planning applications with the acquisition of Demantra, a demand management provider. Sharing Loyalty Data How collaboration using loyalty data can create a win-win situation A Diversion POV Reducing the effects of the grey market within the consumer products industry Return on Trade Investment Barber Foods solves business issues first before optimizing trade promotions Details Are in the Data How to shorten the path to ROI with business intelligence Educated Selection How a $14-billion industrial manufacturer found the right price The Hunt for ROI How to realize return from your trade promotion strategy Crossing the Chasm Understanding price strategy is a key step to achieving optimization New Age of Private Label Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product. First Previous 140 141 142 143 144 Next Last
