Meijer Improves In-Store Promotions
Superstore chain Meijer deploys NCR Copient and Teradata applications to improve individualized promotional offers to shoppers at checkout. The Enterprise Offer Management system is a closed-loop platform that administers promotional offers, data warehousing and campaign management. Enterprise Offer Management includes Teradata CRM, Teradata Offer Optimizer, and the NCR Copient Logix application. Using the full system Meijer can create, manage, execute and evaluate promotional programs.