Shopper Marketing

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.

I’m not sure if the hardware/housewares manager in the mass merchandiser should promote or counsel the associate who created this "display" for plastic hangers.

CGT's new membership initiative unites industry trailblazers to better understand the needs of a rapidly changing marketplace

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner.

Recognizing the people behind the tools that bring insights to the organization.

Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit.

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business.