POP Displays Aligns With Moblty

POP Displays, Yonkers, New York, formed an alliance with New York-based Moblty to draw on the latter’s digital shopper expertise. Partnering with Moblty will allow POP Displays to expand its scope in technology to develop more innovative solutions for brands such as L’Oreal and retailers such as CVS/pharmacy. “Moblty truly uses digital technology in unique ways to enhance the shopper experience,” POP Displays senior vice president Larry Alper said in a media release. “This is a perfect fit for our focus on consumer engagement.”