Hershey Promotes Phil Stanley to Chief Sales OfficerThe Hershey Co. recently promoted Phil Stanley, its vice president of sales business development, to the role of chief sales officer. Ripple Street Partners With Curalate on ContentPhiladelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable. News America, Toshiba Team for Next-Gen Media The alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes. Guess Gets Social with Branded Content Guess and short-form video platform TikTok have debuted fashion branded content in the U.S. News America Marketing and Toshiba Partner on Next-Generation Incentive and Media Solutions News America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home. Help CGT Benchmark Critical Industry Tech Trends Tip of the Spear Technology: Ten Tools of Engagement CGT presents a roundup of cutting-edge digital tools first showcased in June at the Consumer Goods Sales & Marketing Summit. Serta Sleeps Easier Online with Tuft & Needle Purchase A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies. Tip of the Spear Technology: DeepNorth Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these in-store shopper analytics tools from DeepNorth. How Deep Learning Supports Growth-Driven Forecasting With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior. First Previous 66 67 68 69 70 Next Last
