Shopper Marketing

The partnership will leverage retail measurement data, providing a clear and total store view into core business categories.

Collective Bias, Bentonville, Arkansas, has released an in-depth analysis of Thanksgiving to help marketers and brands succeed this holiday season.

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

New York-based News America Marketing and Toshiba Global Commerce Solutions, Durham, North Carolina, are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.

The Path to Purchase Institute is seeking dynamic retail and CPG industry professionals who are redefining the shopper experience to speak at its 2019 Path to Purchase Summit on May 15-17 in Fort Lauderdale, Florida.

Chicago-based Market Track and San Francisco-based InfoScout have rebranded under the name Numerator.