Market Track and InfoScout Merge to Form Numerator

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Market Track and InfoScout Merge to Form Numerator


Market Track, a Chicago-based provider of global omnichannel market intelligence for brands and retailers, and San Francisco-based InfoScout, which helps brands and retailers grow via insights derived from America’s largest omnichannel consumer purchase panel, have united under the name Numerator. 

The comprehensive rebrand reflects the company’s commitment to delivering an integrated marketplace view that enables clients to better connect with consumers and elevate their top line.

Numerator is now uniquely able to link what consumer purchase to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, which to date has captured over 500 million brick-and-mortar and e-commerce purchase receipts, and the advertising (formerly Competitrack), promotion (formerly FeatureVision), e-commerce pricing (formerly 360pi) and digital shelf messaging that influence the path to purchase.

On behalf of its more than 2,200 clients, Numerator captures fifteen times more shopping trips annually than legacy panels, along with over $90 billion in measured annual ad spending, trade promotions from 445 retailers and pricing for over 80 million online product listings daily. Building on over three decades of helping companies adapt in a changing marketplace, Numerator has organized its offer around the areas that drive growth for clients: strategy and innovation; branding and advertising, distribution and merchandising; and pricing and promotion.

“Whether you’re a market leader or a challenger brand, success requires being able to see not only what’s in front of you but also what might be in your periphery,” Joan Lewis, Numerator board member and former Procter & Gamble global officer and svp of consumer and market knowledge. “Numerator has broken down its own data silos to better provide clients with a true omnichannel perspective, creating a long-awaited link between the shopping journey and the actual purchase outcome.”

“We’re proud of what we have delivered to clients as Market Track and InfoScout,” Numerator CEO Dennis Moore said in a media release. “And, we are incredibly excited about what we are bringing to market for our clients going forward as one unified company. The marketplace we measure and the clients we serve are undergoing rapid and dynamic change including advances in digital marketing, the rise of online commerce, and the re-shaping of retailing in an omnichannel world. We continually challenge ourselves and our clients and partners to monitor and lead the changes in the industry, and re-branding ourselves as Numerator is one of many steps we are taking to stay ahead of the changing landscape.”

Numerator also announced the launch of Enterprise Insights, a replacement for legacy panel data. Numerator Enterprise Insights provides shopper, consumer and innovation teams with a single view of their shopper’s path to purchase, streamlining decision-making and unlocking growth in an omnichannel market. Powered by the InfoScout OmniPanel, the new solution gives manufacturers a real-time measure of their brand health across online and offline channels.

“Today’s market demands that companies challenge the status quo and find new ways to connect with consumers,” Moore said in the release. “Numerator Enterprise Insights gives manufacturers line of sight into what’s happening in the ‘blind spot’ channels that legacy panel data cannot capture. We’re thrilled to bring this solution to market to provide the insights that were, until today, thought to be impossible to get.”