Customer Relationship Management (CRM)

The corporation's largest brand gets its first dedicated Web site.

The Pepsi Bottling Group Inc. announces three executive appointments predicted to strengthen the company's global management team.

Together, the two companies will maintain and enhance product offerings and deliver new features.

Deploying mobile applications can have significant benefits -- from operational cost savings to improved productivity and customer service. Find out from IDC how the importance of taking a holistic approach in a mobile strategy ensures greater success.

The beverage manufacturer implements all of its business processes into a single software solution.

The coffeehouse operator is serving up deals for mobile-savvy coffee aficionados nationwide.

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.

Demand data and enterprise data warehouse companies come together to help the consumer goods industry make smarter value chain decisions.