Heineken USA delivered an innovative IT strategy within its corporate office that better equipped its more than 500 employees with technology and services that suit individual business needs.
While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.
A business analysis in August 2008 identified various ways to simplify programs and processes across the Reynolds American and R.J. Reynolds Tobacco organizations.
