Samsung Launches Social Networking Site
Samsung Electronics America Inc. announces the launch of "Moms Like Us," an online social network for its washers and dryers that celebrates "Life, Laundry and the Pursuit of Cleanliness."
Developed by Cheil USA Interactive Group, the site balances product information and social media. Participants can enter a sweepstakes to win a washer and dryer set, post and respond to messages, start their own groups within Moms Like Us, and take part in building Laundry-Pedia, an encyclopedia of laundry tips.
"This is an exciting opportunity to launch a product line like this," says Peggy Ang, vice president of marketing communications at Samsung Electronics America. "I'm amazed and delighted by the response to our washers and dryers. It's great to see both moms and dads alike interacting and sharing tips. I am very excited to see how the Moms Like Us network develops."
Along with product information, the site features four "Samsung Moms." These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences. The site launched in August and has seen its membership rise to more than 17,000 people.
Developed by Cheil USA Interactive Group, the site balances product information and social media. Participants can enter a sweepstakes to win a washer and dryer set, post and respond to messages, start their own groups within Moms Like Us, and take part in building Laundry-Pedia, an encyclopedia of laundry tips.
"This is an exciting opportunity to launch a product line like this," says Peggy Ang, vice president of marketing communications at Samsung Electronics America. "I'm amazed and delighted by the response to our washers and dryers. It's great to see both moms and dads alike interacting and sharing tips. I am very excited to see how the Moms Like Us network develops."
Along with product information, the site features four "Samsung Moms." These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences. The site launched in August and has seen its membership rise to more than 17,000 people.