Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.
Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
The global cosmetics company will use the Salesforce Commerce Cloud to expand its digital presence worldwide and create more personalized shopping experiences.
Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.
