Customer Relationship Management (CRM)

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

The global cosmetics company will use the Salesforce Commerce Cloud to expand its digital presence worldwide and create more personalized shopping experiences.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Retailers like Southeastern Grocers are using a new premium service from product discovery platform RangeMe to find new items to bring to shoppers.

Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.

Albertsons Cos. has inked an agreement with Instacart to expand same-day delivery through the third-party service to 1,800 stores.