Snipp Expands Reporting and AnalyticsToronto-based Snipp Interactive is offering a new portal called SnippInsights that provides clients with varying levels of business intelligence and data insights for the promotions, rebates and loyalty programs they run with Snipp. Nestle Exec Appointment Boosts Sales OperationsFormerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations. Colgate's AI-Enabled Toothbrush Connects with Apple The new device uses artificial intelligence to help consumers improve oral health and Colgate develop future products. Bringing Clarity Back into the Picture Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. Transforming — and Re-Transforming — Sales in a Technology-Enabled World You may not have realized it yet, but your company is a technology company — regardless of what you produce. State of Transformation: Making the Pivot to Digital State of Transformation: Making the pivot to digital. Customer Management Award 2017 Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics. Editor's Note: Trading Places Future success at retail will require brands to “unlearn” some traditional TPM practices. Effectiveness: Break Down the Silos Consumer goods organizations can no longer be effective operating in strong functional silos. The End and the Beginning To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences. First Previous 108 109 110 111 112 Next Last
