Digital & Email Marketing

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. 

Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans.

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

L'Oreal Canada has appointed Stephanie Binette to the strategic position of chief marketing officer, effective Aug. 1.

Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.

The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.