Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
Retailers such as Saks and Neiman Marcus are exploring a new route to empower their sales associates in the omnichannel world. Discover a new technology that is allowing sales associates to create their own version of retailers web stores and interact with consumers online.
Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.
Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.
