Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
Travelers at some of the busiest U.S. airports were recently surprised by holiday elves bearing good cheer and fun gifts as part of foodservice company HMSHost’s "Holly Jolly Holiday Takeover."
In May, the United States federal government announced sweeping changes to nutrition facts labels that will potentially affect more than 800,000 food and beverage products.
