Once Anheuser-Busch InBev seals its 79 billion pound takeover of rival brewer SABMiller, it could find itself party to other smaller deals, involving Castel Group, Coca-Cola and Anadolu Efes.
The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.
Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.