Who’s Who in Shopper Marketing ... 10th-Year FlashbackWe caught up with a few of the people who were profiled in our inaugural Who’s Who in Shopper Marketing in 2009. 7-Eleven, Coca-Cola Tap into World CupThe massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide. Dean Foods Enjoys More Good Karma The dairy products giant now has a majority stake in flaxseed-based milk and yogurt alternative. Conagra Acquires Pinnacle Foods The transaction boosts Conagra’s presence in its key categories: frozen foods and snacks. Hotshot Coffee Sales Heat Up Via Amazon Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility. Sensor, Meet Sensor: The Autonomous Future of Consumer Goods How will consumer goods companies forecast future product demand? By asking their vending machines. AB InBev Tries Blockchain-Bolstered Mobile Ads By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency. Eight O’Clock Coffee Debuts Augmented Reality Game "The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries. CGT Unveils 'CMO of the Year' Finalists Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York. Coca-Cola Welcomes Tammy Brumfield as Shopper Marketing AVP Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola. First Previous 67 68 69 70 71 Next Last
