Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.
The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.
