Alcohol

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

After 35 years as a member of Frank Mayer and Associates, Inc.'s staff, Ron Bowers, senior vice president of retail technology business development, will retire at the end of July.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.

Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

Pabst Brewing Company has entered into a five-year contract with InnerWorkings, Inc. as the provider of its' retail marketing execution.