Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.
Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.