Kellogg Progresses in Global Health and Nutrition
Expanding Product Choices: The Kellogg Global Nutrient Criteria, a global standard based on a broad review of scientific reports, is being used to determine which products the company will market to children. When Kellogg announced its commitment in mid-2007, about 50 percent of its products marketed to children around the world met the Nutrient Criteria. After renovating existing products (Froot Loops, Corn Pops, Apple Jacks, among others) and introducing new products that meet or exceed the Nutrient Criteria (All-Bran Strawberry Medley, Kellogg's Frosted Flakes Gold, Mini-Wheats Unfrosted, wmong others), approximately 70 percent of the company's products marketed to children will meet the Nutrient Criteria by the end of 2008. As of January 1, 2009, any remaining products that do not meet the Nutrient Criteria will no longer be marketed to children under 12.
Responsible Marketing: Kellogg recently updated its Worldwide Marketing & Communication Guidelines to reflect the Kellogg Global Nutrient Criteria commitments. Kellogg is also a founding member of several industry "Pledge" marketing initiatives currently in place such as the Children's Food and Beverage Advertising Initiative in the
Providing Helpful Information for Consumers: In Fall 2007, Kellogg added helpful nutrition information called Guideline Daily Amounts (GDAs) on the front of its ready-to-eat cereal packages in the
Promoting Healthy Lifestyles among Employees and Consumers: Nutrition and physical fitness is the company's foremost corporate giving priority. For example, Kellogg's Corporate Citizenship Fund recently made a $400,000 grant to further its support of Action for Healthy Kids. Kellogg also has a long-standing commitment to helping improve the health of its employees. Started more than 20 years ago, the company's "Feeling Gr-r-reat" program provides a menu of proactive, interactive tools and opportunities to help employees make effective decisions about their own health and wellness. The "Feeling Gr-r-reat" program received a 2007 Best Employers for Healthy Lifestyles award from the National Business Group on Health for promoting a healthy work environment and encouraging employees to live healthy lifestyles.