In today’s attention economy, long-term loyalty is a hot — yet increasingly elusive — commodity. Leading-edge sellers recognize the value that lies beyond the sale and are focused on delivering meaningful products and experiences that create repeat customers. What does it take to transform a one-time buyer into a brand evangelist?
Over the course of his career, Parmeswar has led the charge in building global marketing intelligence and analytics for a number of global Fortune 100 companies. He has also been instrumental in driving transformational growth for iconic brands such as Citigroup, where he served as managing director, Blackrock (senior advisor), Sara Lee (VP), and Coca-Cola (VP).
During his time at Coca-Cola, Parmeswar headed up North American and global business analysis, marketplace intelligence, consumer insights, and decision support across 200 countries. He also served as a member of the global marketing leadership team and the North America SBU leadership team, working with the company's most senior leaders to develop data-driven marketing and communication strategies, business plans, and research initiatives. Insights generated during Parmeswar's tenure led to the creation of Coke Zero, the business' most successful new product in decades.
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