IT Integration

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.

While this section has always included data as a key initiative, by focusing our question wholly on data and analytics, new issues have been raised that cross departmental silos. While the potential benefits of strategic data initiatives are motivating many organizations to take action, concerns around integration and talent are important to note.