","showSummary":null,"url":"/pg-kraft-starbucks-talk-driving-innovation","date":"2012-09-26T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13037,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/innovation_image_0.gif?itok=enB7Y612","width":180,"height":180,"alt":null},"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Industry Visionary to Enlighten a New Road Toward Insights","id":11243,"bundle":"article","summary":"The upcoming Consumer Goods Business Technology Leadership Conference keynote speaker will challenge the logic of prevailing methods and business practices when todays consumers are changing rapidly and fickle to channel loyalties. ","showSummary":null,"url":"/industry-visionary-enlighten-new-road-toward-insights","date":"2012-09-25T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Supply Chain Management","url":"/supply-chain-management"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"IT Integration","url":"/it-integration"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"P&G Execs to Share Supply Chain Excellence","id":11283,"bundle":"article","summary":"
The upcoming Consumer Goods Business Technology Leadership Conference session will highlight best practices from leaders of Demand Planning.
","showSummary":null,"url":"/pg-execs-share-supply-chain-excellence","date":"2012-09-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Supply Chain Management","url":"/supply-chain-management"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"IT Integration","url":"/it-integration"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Supermarket Expert Reveals Retailing Mega Trends","id":11308,"bundle":"article","summary":"The Supermarket Guru Phil Lempert, reveals and discusses the grocery retailing mega trends found in the 2012 FMI U.S. Grocery Shopper Trends report. ","showSummary":null,"url":"/supermarket-expert-reveals-retailing-mega-trends","date":"2012-08-29T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Virtual Identity Management Expert to Keynote CGT Event ","id":11343,"bundle":"article","summary":"Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning.
","showSummary":null,"url":"/virtual-identity-management-expert-keynote-cgt-event","date":"2012-08-06T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"CG Execs Meet to Swap Sales & Marketing Strategies","id":11421,"bundle":"article","summary":"More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more. ","showSummary":null,"url":"/cg-execs-meet-swap-sales-marketing-strategies","date":"2012-06-06T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":12987,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGSMtrend.png?itok=Y9S_Jq1r","width":180,"height":179,"alt":null},"topics":[{"name":"Trade Promotion Management","url":"/trade-promotion-management"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"IT Integration","url":"/it-integration"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit","id":11452,"bundle":"article","summary":"Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf. ","showSummary":null,"url":"/van-vandegrift-keynote-2012-cg-sales-marketing-summit","date":"2012-05-21T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Campbell Soup Names Digital Marketing/Social Media Director","id":11454,"bundle":"article","summary":"Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. ","showSummary":null,"url":"/campbell-soup-names-digital-marketingsocial-media-director","date":"2012-05-21T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Coty Drops Bid to Acquire Avon Products, Inc.","id":11457,"bundle":"article","summary":"In a final letter to the Avon Products, Inc. Board of Directors, Coty Inc. states that it is withdrawing its $10.7 billion offer, concluding its high-profile effort to take over a larger rival. ","showSummary":null,"url":"/coty-drops-bid-acquire-avon-products-inc","date":"2012-05-15T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Manufacturing","url":"/manufacturing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Americans Name Top Retailers in 2012 ","id":11459,"bundle":"article","summary":"While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site. ","showSummary":null,"url":"/americans-name-top-retailers-2012","date":"2012-05-15T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":12974,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/walgreens180.png?itok=5X9ewJQn","width":182,"height":179,"alt":null},"topics":[{"name":"Supply Chain Management","url":"/supply-chain-management"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]}]},"title":"Events","contentParagraphs":null,"sections":null};
const country = "US";
const language = null;
const SITE_LANGUAGE = "en";
const siteName = "Consumer Goods Technology";
const userRoles = ["anonymous"];
const userUid = 0;
const indexName = "CG";
const title = "Events | Consumer Goods Technology";
window.dataLayer = window.dataLayer || [];
const data = {};
data.entityTaxonomy = {};
const contentTypes = [
"article",
"blog",
"bulletin",
"embed_page",
"landing_page",
"event",
"image",
"page",
"product",
"whitepaper",
"video",
"tags",
"author_profile",
"buyers_guide_listing"
];
if (
routeInfo &&
"bundle" in routeInfo &&
contentTypes.includes(routeInfo["bundle"])
) {
data.entityBundle = routeInfo.bundle;
data.entityTitle = title || `${routeInfo.title} | ${siteName}`;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.entityType = "node";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.entityTaxonomyKeys = {};
data.entityTaxonomyHierarchies = {};
data.parentNaicsCode = {};
data.isPro = false;
data.algoliaIndexName = indexName;
// Add taxonomy data
const taxonomies = {
businessTopic: "business_topic",
contentType: "content_type",
company: "company",
marketSegment: "market_segment",
};
const getHierarchy = (term, terms = []) => {
terms.push({ id: term.id, name: term.name });
if (term.parentTerm != null) {
getHierarchy(term.parentTerm, terms);
}
return terms;
};
const getTerms = (term, useApiId = false) => {
return { id: useApiId ? term.apiId : term.id, name: term.name };
};
const getKeys = (term) => {
return { id: term.id, name: term.apiId };
};
Object.entries(taxonomies).forEach(([key, item]) => {
terms = routeInfo[key];
if (terms && terms.length > 0) {
data["entityTaxonomy"][item] = terms.map((term) =>
getTerms(term, key === "company")
);
if (key !== "company") {
data["entityTaxonomyKeys"][item] = terms.map(getKeys);
termGroups = [];
terms.forEach((term, termInd) => {
termGroups[termInd] = getHierarchy(term);
});
data["entityTaxonomyHierarchies"][item] = termGroups;
}
}
});
data["entityTaxonomy"]["tags"] = routeInfo["topics"] || [];
// Primary Topic is either the business topic or the top tag.
if (routeInfo["businessTopic"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"];
} else {
if (routeInfo["topics"]?.length > 0) {
data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"];
}
}
// Primary and secondary entityNaicsCodes come from the MarketSegment
if (routeInfo.marketSegment?.length > 0) {
data.entityNaicsCode = {};
data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"];
data["entityNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["naicsCode"];
if (routeInfo["marketSegment"][0]["parentTerm"] != null) {
data["parentNaicsCode"]["id"] =
routeInfo["marketSegment"][0]["parentTerm"]["id"];
data["parentNaicsCode"]["name"] =
routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"];
}
} else {
data.entityNaicsCode = [];
}
if (routeInfo.taggedPro) {
data.isPro = routeInfo.taggedPro;
}
window.dataLayer.push(data);
} else if (routeInfo && "vid" in routeInfo) {
data.entityBundle = "tags";
data.entityTitle = routeInfo.name;
data.entityId = routeInfo.id;
data.entityName = routeInfo.author?.uname;
data.entityCreated = routeInfo.created;
data.entityType = "taxonomy_term";
data.entityLangcode = SITE_LANGUAGE;
data.siteName = siteName;
data.sponsored = routeInfo.sponsored;
data.sponsor = routeInfo.sponsoringCompany;
data.drupalLanguage = language;
data.drupalCountry = country;
data.userRoles = userRoles;
data.userUid = userUid;
data.algoliaIndexName = indexName;
data["entityTaxonomy"]["tags"] = {
id: routeInfo["id"],
name: routeInfo["name"],
};
window.dataLayer.push(data);
}
})();Events | Consumer Goods TechnologySkip to main content
Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning.
More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.
Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.
In a final letter to the Avon Products, Inc. Board of Directors, Coty Inc. states that it is withdrawing its $10.7 billion offer, concluding its high-profile effort to take over a larger rival.
While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.