It’s no secret that consumer goods companies must drastically change the way they do business in order to compete — and the pace of change needs to happen faster than ever before. In 2014, consumer goods executives must often jump head first into new initiatives — like big data, digital marketing and omnichannel selling — without much of a safety net to protect their brands, businesses or investments. That’s the exciting, yet challenging, world we live and work in today.
But, what about five or 10 years from now? How can consumer goods companies best prepare themselves to stay in front of future trends, many of which are just educated guesses at this point? In the 2014 Review & Outlook Report, we asked 75 of the industry’s brightest minds — each of whom is driving change in the consumer goods industry in his or her own right — to look into their crystal ball and tell us: What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?","alternateLabel":null,"teaserImage":{"id":1781,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_0314_ReviewOutlook_180x180.jpg?itok=zQEukLzh","width":180,"alt":null,"height":180},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2013 Consumer Goods Business & Technology Leadership Conference","id":10176,"bundle":"article","summary":"A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more. ","showSummary":null,"url":"/2013-consumer-goods-business-technology-leadership-conference","date":"2014-02-24T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13317,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_0214_Goldman1.jpg?itok=hlefq00e","width":180,"height":180,"alt":null},"topics":[{"name":"Supply Chain Management","url":"/supply-chain-management"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"IT Integration","url":"/it-integration"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"CG Leaders Study Disruptive & Incremental Innovation ","id":10480,"bundle":"article","summary":"Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.","showSummary":null,"url":"/cg-leaders-study-disruptive-incremental-innovation","date":"2013-09-25T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13233,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/d-iinnovation.png?itok=mznrnlFQ","width":180,"height":178,"alt":null},"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"NPDI (New Product Development & Introduction)","url":"/npdi-new-product-development-introduction"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"CleanWell Challenges Consumer Convention","id":10511,"bundle":"article","summary":"CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products. ","showSummary":null,"url":"/cleanwell-challenges-consumer-convention","date":"2013-09-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13218,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_CleanWell_Inside.jpg?itok=AX9F_opJ","width":200,"height":300,"alt":null},"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Cover Story","url":"/cover-story"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Dean DeBiase to Keynote 2013 Consumer Goods Growth & Innovation Forum","id":10541,"bundle":"article","summary":"The agenda for this leading consumer goods industry conference also features innovation thought leaders from Kraft Foods, Kimberly-Clark, Clorox, CleanWell and more.","showSummary":null,"url":"/dean-debiase-keynote-2013-consumer-goods-growth-innovation-forum","date":"2013-08-21T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"CG Execs Meet to Share Sales & Marketing Insights","id":10692,"bundle":"article","summary":"Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here. ","showSummary":null,"url":"/cg-execs-meet-share-sales-marketing-insights","date":"2013-06-05T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13188,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/cgsmteaser.png?itok=jV5-pUzr","width":124,"height":120,"alt":null},"topics":[{"name":"Business Analytics","url":"/business-analytics"},{"name":"E-commerce","url":"/e-commerce"},{"name":"Mobile Marketing","url":"/mobile-marketing"},{"name":"Sales Force Automation","url":"/sales-force-automation"},{"name":"Trade Promotion Management","url":"/trade-promotion-management"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"},{"name":"Digital Marketing","url":"/digital-marketing"}],"attachedFiles":[]},{"title":"Paramount Farms Becomes a Digital Marketing Powerhouse","id":10747,"bundle":"article","summary":"Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.","showSummary":null,"url":"/paramount-farms-becomes-digital-marketing-powerhouse","date":"2013-05-09T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13171,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_ParamontFarms_0513.jpg?itok=De65Lulo","width":180,"height":180,"alt":null},"topics":[{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Cover Story","url":"/cover-story"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"Bestselling Author Gary Vaynerchuk to Deliver Keynote at 2013 Sales & Marketing Summit","id":10863,"bundle":"article","summary":"With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets. ","showSummary":null,"url":"/bestselling-author-gary-vaynerchuk-deliver-keynote-2013-sales-marketing-summit","date":"2013-03-29T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":null,"topics":[{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"CGT Reveals 2012 Innovation Award Winners","id":11168,"bundle":"article","summary":"Over the last few years, with budgets slashed and resources limited, many CG companies have focused innovation efforts on mere line extensions or slight variations of existing concepts. But, there are exceptions. Here, CGT honors two companies that delivered truly revolutionary new products with 2012 Innovation Awards. ","showSummary":null,"url":"/cgt-reveals-2012-innovation-award-winners","date":"2012-10-30T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13058,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/51IjK46HADL-_SL500_AA355_-%281%29.jpg?itok=zoHNAS4k","width":180,"height":180,"alt":null},"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"NPDI (New Product Development & Introduction)","url":"/npdi-new-product-development-introduction"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Events","url":"/events"}],"attachedFiles":[]},{"title":"P&G, Clorox, Coca-Cola Share New Business Strategies","id":11172,"bundle":"article","summary":"Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here. ","showSummary":null,"url":"/pg-clorox-coca-cola-share-new-business-strategies","date":"2012-10-24T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13057,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGBTLC.png?itok=_eWDqQda","width":153,"height":149,"alt":null},"topics":[{"name":"Product Innovation","url":"/product-innovation-0"},{"name":"Technology Innovation","url":"/technology"},{"name":"Supply Chain Management","url":"/supply-chain-management"},{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Events","url":"/events"}],"attachedFiles":[]}]},"title":"Events","contentParagraphs":null,"sections":null};
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Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.
The agenda for this leading consumer goods industry conference also features innovation thought leaders from Kraft Foods, Kimberly-Clark, Clorox, CleanWell and more.
Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.
With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.
Over the last few years, with budgets slashed and resources limited, many CG companies have focused innovation efforts on mere line extensions or slight variations of existing concepts. But, there are exceptions. Here, CGT honors two companies that delivered truly revolutionary new products with 2012 Innovation Awards.
Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here.