Events

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.

Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.

Kellogg, Keurig Green Mountain, Kimberly-Clark, Tyson, Starbucks and more will gather in Orlando, Fla. on October 21-24 to explore "The Connected Company: Making Strategic Initiatives Work Across the Enterprise".

Strategic alliances between the CIO and CMO more crucial than ever. So, CGT offers a sneak peek inside its exclusive CIO/CMO Share Group, featuring an interview that discusses the challenges and opportunities that lay ahead for forward-thinking Marketing and IT executives, starting with one trend that seems to pop up in every conversation: Omnichannel.

Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.