Context is Everything: Harnessing Data to Tap into Today’s Consumer Trends


Whether its startups stealing share or consumers flocking to new purchase channels, the consumer goods industry is facing more competition than ever before. Among the many things CG brands need to juggle are demand planning fulfillment, trade fund investment and DTC promotions.

And did we mention there also happens to be a pandemic occurring that’s wreaking havoc on, well, just about everything?

With all those balls up in the air, now may be just the right time for consumer goods companies to evolve and refine their data strategy to achieve greater wins across their entire enterprise. In “Create a Roadmap for Success in a Data-Rich and Digital World,” presented by CGT and sponsored by EdgeVerve, we discuss the importance of harnessing data to tap into today’s meta trends, as well explore the emerging tech that’s required.

The full transcript and presentation slides from the conversation are below.