Create a Roadmap for Success in a Data-Rich and Digital World

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Create a Roadmap for Success in a Data-Rich and Digital World

By CGT Staff - 04/20/2020

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With consumer goods companies facing increased competition from start-ups to private-label brands, consequent growth in new product introductions to new channels of purchase — branded CG companies have to be judicious about how they plan and fulfill demand, invest in trade funds, advertising, and direct-to-consumer promotions.

By creating a roadmap that properly harnesses internal and external enterprise data, consumer goods companies can yield big dividends across multiple business functions. That is why in an upcoming webinar, Forrester and EdgeVerve will join CGT to answer questions like:

  • What are some of the data challenges CGs face?
  • Does more real time and more granular data translate to higher value?
  • What would such a journey look like both in the medium and short-terms?

Forrester’s George Lawrie will open the session by sharing data around the challenges CPGs face, as well as the successes they’ve had in deploying channel-agnostic platforms to boost transparency, enhance responsiveness to market changes, and to increase consumer lifetime value. EdgeVerve's Suresh Bharadwaj and Praveen Kombial will draw on their combined backgrounds in AI and emerging technologies across industries, to offer their solutions/services perspectives. Join the discussion and learn how to create the roadmap for achieving success in a data-rich and digital world.

Speakers:

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