CGSM 2019 to Co-locate with Path to Purchase Expo

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CGSM 2019 to Co-locate with Path to Purchase Expo

By Path to Purchase IQ Staff - 10/13/2019

EnsembleIQ next month will unite two of its well-known industry events next month when the 14thannual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.

By co-locating the events, EIQ will bring together the top information technology-focused executives who attend CGSM each year with the leading shopper marketers and consumer engagement specialists in Expo’s audience. With the need to leverage IT to drive a deeper understanding of, and stronger relationships with, consumers becoming ever-more critical, there has never been a better time for these two camps to align their strategic thinking.

In addition to the high-level thought leadership and game-changing solutions they’ve experienced in the past, CGSM attendees will now be able to enjoy more content, more solution providers, and more networking opportunities with a broader array of industry colleagues.

Expo’s agenda includes keynote presentations from Walgreens Chief Marketing Officer Alyssa Raine, Forrester Research forecaster Brendan Witcher, and actor/entrepreneur Rain Wilson (best known as Dwight Schrute from “The Office”). Its sponsor list boasts many of the industry’s leading shopper marketing agencies, digital media operators, in-store marketing partners and other marketing services specialists.

CGSM’s speaker lineup boasts such top-notch thought leaders as Sandeep Dadlani, Chief Digital Officer of Mars Incorporated; Michelle Lam, CEO and co-founder of True&Co.; and veteran industry analyst Shelly Palmer. Among the ranks of its sponsoring solution providers are DXC, Prevedere, UpClear, EY and Capgemini.

The aligned events will take place within a uniquely collaborative environment that brings all the education, exhibits, meals and snack breaks into one “campus.” The Consumer Goods Sales & Marketing Summit will be held Nov. 12-14 at the Hyatt Regency Chicago, 151 East Wacker Drive, Chicago. For the full agenda and to register, visit the Path to Purchase Expo website. CGSM attendees will have access to the full Expo agenda.