If you can't ship customers the product they want when they want it, it doesn't matter how great your website is when they place the order.
The consumer goods industry is navigating its way through an unprecedented level of supply chain disruption. As manufacturers adapt to a path to purchase that includes meeting customers almost anywhere, they’re now learning how to become as adept at customized and direct-to-consumer fulfillment as they've historically been at moving mass quantities of products to retail.
Using our sixth annual report on supply chain trends as the foundation, the “Building a Supply Chain for Omnichannel Commerce” webinar examines the steps CG companies are taking to evolve to this new normal.
As part of this, the team delves into two case studies that explore how two CG firms are using automation, touchless forecasting, real-time inventory management, social media analytics and voice-activated picking technology to build out robust DTC operations.
The full transcript and presentation slides from the thought provoking conversation are below.